Effect of Payment Gateways towards Online Shopping Behavior in SME in Indonesia

This study aims to examine the relationship between trust, types of payment methods, perceived usefulness, and convenience people’s purchase intention whether that affect online shopping behavior in SMEs Indonesia—types methods. Data were collected from 205 respondents Indonesia using purposive sampling. Path Analysis was used this study, results showed Perceived Usefulness has a strong, unidirectional positive influence significant effects on Purchase Intention gateway users but is not Online Shopping Behavior. Convenience variables have significantly Behavior Indonesia.